Thursday 1 April 2010

Help your cat reduce it's eco pawprint

I wrote a feature article last week which had to fit into the 'lifestyle' category, so I went for the craze of local food. Of course, companies like Riverford who deliver what they claim to be local organic food to your door are making millions by the minute- but is it actually local?

“Enthusiasm for seasonal and local eating is growing, but very few people are satisfied with a UK-only box, particularly in the “hungry gap” of April and May. Some items – such as tomatoes – have become year round staples. We’ve discovered that the environmental cost of bringing them from Southern Europe is much lower than growing them under heated glass in the UK,” says founder Guy Watson.

I guess it depends on whether you would rather help the local economy and eat locally-produced food, or reduce your carbon footprint- tricky.
Reading the Guardian this morning I came across an article which would presume that the latter is perhaps the more sought-after- indeed, saving the planet is still uppermost in people's minds after Copenhagen. It was entitled: "Sustainable fishing move could help your cat reduce its eco pawprint."
catses
"For the environmentalist who has done it all, from greening their home to decarbonising their travel, there's a new frontier: greening their pet.

"Later this year the UK's 8m cat owners will, for the first time, be able to feed their kitties their favourite fish with a clear conscience.

"In a move announced today, Whiskas and Sheba pet foods are to become the first to sell products using Marine Stewardship Council-certified fish, which is caught sustainably and without threatening further dwindling stocks."

The article continues:

"While eight out of 10 cats are likely to have no opinion on the provenance of their fish, Mark Johnson of manufacturer Mars Petcare said people were increasingly aware of the importance of sustainability."

Eight out of ten cats? Isn't that one of Channel 4's shows? I was half expecting to see 'April fool' at the end...